Wednesday 6 October 2010

Advert analysis

Rihanna
Image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMa882Y_pqX9ccVGCiN-fFWAXEGNMZM3OztDgTM2s4aCtPf01JAbEDTzfMZyzxrEET_nHSKaDvSFhexbnwq-QEe0rXZaZD0-u-TlnlCQfkyTlWFRt7rDRJ5zZ887dwxR1x9eF45_1ft4U/s400/rihanna-you-magazine.jpg

(page to be scanned in)

YOU magazine is sold with the Mail on Sunday generally packed in a plastic sheet which enables it to be placed at the back in front of the sports page to attract a male audience.

Chanel
Image: http://img.dailymail.co.uk/i/pix/2007/07_02/MOssMOS1507_468x668.jpg


Smoky eyes – sexy, sultry imagery – provocative implications
Lip - natural colouring, pursed lips.
White clothing - purity
Lace - passionate romantic
Unbuttoned shirt exposing cleavage area – seductive imagery, revealing
White background –
Hair is tied back to expose all of the face.
Skin colour is similar to the colour of the perfume.
Vogue – representing fashion magazine, high reputation.
Coco – brand name, quality price, prestige.
Positioning – trying to hide herself
Type face- rebellious to standard forms

Audience – aimed at women because of the content of the advert however also aimed at men to buy the perfume for a woman.

NHS stop smoking advert

Image: http://i.telegraph.co.uk/telegraph/multimedia/archive/01376/HEALTH_1376022c.jpg



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