http://www.ofcom.org.uk/
Ofcom in the independent regulator and competition authority for the UK communications industries which means that whilst the ensure competition can thrive, they make sure that the people in the UK get the best from their communications and are protected.
Ofcom deals with:
- radio broadcasting
- TV broadcast
The TV broadcast licensing is the only aspect of Ofcom that will apply to my production. If I had chosen to have a radio advertisment for one of my ancillary products, the radio broadcasting license would also apply.
Ofcom states that nothing can be overly offensive and could encourage criminal acts. This will affect my film as the plot is based on gang crime and is likely to cause offence if the charcacters involved in the attack and at the end of the film when the audience hears a gunshot which suggests that Matthew has shot and potentially killed Felix. I am intentionally going to add a sound clip of police sirens to the end of the film to ensure that the audience who see the film would not be influences by believing they would be able to get away with a similar crime.
Wednesday 24 November 2010
Advertising Standards Authority (ASA)
http://www.asa.org.uk/
The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media, including TV, internet, sales promotions and direct marketing. The ASA's role is to ensure adverts are legal, decent, honest and truthful by applying the Advertising Codes.
An aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too by enforcing advertising codes written by the Committee of Advertising Practise.
The ASA cover the following advertising:
- Magazine and newspaper advertisements
- Radio and TV commercials (not programmes or programme sponsorship)
- Television Shopping Channels
- Posters on legitimate poster sites (not fly posters)
- Leaflets and brochures
- Cinema commercials
- Direct mail
- Door drops and circulars
- Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search (not claims on companies’ own websites)
- Commercial e-mail and SMS text message ads
- Ads on CD ROMs, DVD and video, and faxes
- We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear.
The ASA work alongside Committee of Advertising Practice (CAP) and Broadcasting Committee of Advertising Practice (BCAP) to help deliver a comprehensive regulatory approach.
The main idea of ASA that will affect my film poster and magazine article will be the protection of children. A priority of ASA was to look into ads for horror films and their potential to scare children. ASA try to ensure children are not exposed to potentially harmful or inappropriate advertising that could cause physical, mental or moral harm.
Although my genre is primarily suspense there may be an element of horror in it so I need to ensure the publication of my poster and article will not be readily available for children, the classification of my film using the BBFC guidelines should hopefully restrict children viewing the film, poster and magazine article.
If I was to produce a advert to be broadcast on the TV I would have to make sure that the advert is not scheduled or placed in or around children’s programmes or in or around programmes likely to be seen by significant numbers of children which would be unlikely for the genre of thr film and its rating.
When creating my magazine article and my advertising poster I need to ensure that neither will be harmful or offensive by taking into consideration the generally excepted moral, social and cultural standards to avoid the risk of causing harm and serious or widespread offence.
The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media, including TV, internet, sales promotions and direct marketing. The ASA's role is to ensure adverts are legal, decent, honest and truthful by applying the Advertising Codes.
An aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too by enforcing advertising codes written by the Committee of Advertising Practise.
The ASA cover the following advertising:
- Magazine and newspaper advertisements
- Radio and TV commercials (not programmes or programme sponsorship)
- Television Shopping Channels
- Posters on legitimate poster sites (not fly posters)
- Leaflets and brochures
- Cinema commercials
- Direct mail
- Door drops and circulars
- Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search (not claims on companies’ own websites)
- Commercial e-mail and SMS text message ads
- Ads on CD ROMs, DVD and video, and faxes
- We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear.
The ASA work alongside Committee of Advertising Practice (CAP) and Broadcasting Committee of Advertising Practice (BCAP) to help deliver a comprehensive regulatory approach.
The main idea of ASA that will affect my film poster and magazine article will be the protection of children. A priority of ASA was to look into ads for horror films and their potential to scare children. ASA try to ensure children are not exposed to potentially harmful or inappropriate advertising that could cause physical, mental or moral harm.
Although my genre is primarily suspense there may be an element of horror in it so I need to ensure the publication of my poster and article will not be readily available for children, the classification of my film using the BBFC guidelines should hopefully restrict children viewing the film, poster and magazine article.
If I was to produce a advert to be broadcast on the TV I would have to make sure that the advert is not scheduled or placed in or around children’s programmes or in or around programmes likely to be seen by significant numbers of children which would be unlikely for the genre of thr film and its rating.
When creating my magazine article and my advertising poster I need to ensure that neither will be harmful or offensive by taking into consideration the generally excepted moral, social and cultural standards to avoid the risk of causing harm and serious or widespread offence.
Press Complaints Commission
http://www.pcc.org.uk/
Last year for my AS assignment I have looked at the Press Complaints Commission (PCC) to see what is and isnt allowed into a music magazine. Some of the areas will be compatible with the article that I will be writing for my film and also if my poster is featured in a magazine.
The PCC is an independent self-regulatory body which deals with complaints about the editorial content of newspapers and magazines (and their websites).
The code of practise areas are:
- Accuracy
- Oppurtunity to reply
- Privacy
- Harassment
- Intrusion into grief and shock
- Children
- Children in sex cases
- Hospitals
- Reporting crime
- Clandestine devices and subterfuge
- Victims of sex cases
- Discrimination
- Financial journalism
- Confidential sources
- Witness payments in criminal trials
- The public interest
From the activity I have learnt about the factor that have to be considered for published materials, what the editiors have to do and how these factors will affect my ancillary products. It is unlikey that any of the factors listed above will be relevant to my article except that I will need to make sure that the information provided is accurate. The magazine that the article/poster is in will have to make sure that their consumers have the right to reply by providing their contact details. If any complications do arise, it would be expected for the magazine company to publish a written apology if the issue is a serious one.
The main ideas of the Press Complaints Commission is to ensure the published information is accurate, keeps the privacy of the people involved (especially in cases involving children and sex cases), doesn't intrude and gives the reader an oppurtunity to reply. With some cases, it could be argued that the article is intruding in peoples personal life however it can be argued that the article is in the public interest sector, for example, John Terry having an affair was deemed in the public interest sector because he is considered a role model in society.
Last year for my AS assignment I have looked at the Press Complaints Commission (PCC) to see what is and isnt allowed into a music magazine. Some of the areas will be compatible with the article that I will be writing for my film and also if my poster is featured in a magazine.
The PCC is an independent self-regulatory body which deals with complaints about the editorial content of newspapers and magazines (and their websites).
The code of practise areas are:
- Accuracy
- Oppurtunity to reply
- Privacy
- Harassment
- Intrusion into grief and shock
- Children
- Children in sex cases
- Hospitals
- Reporting crime
- Clandestine devices and subterfuge
- Victims of sex cases
- Discrimination
- Financial journalism
- Confidential sources
- Witness payments in criminal trials
- The public interest
From the activity I have learnt about the factor that have to be considered for published materials, what the editiors have to do and how these factors will affect my ancillary products. It is unlikey that any of the factors listed above will be relevant to my article except that I will need to make sure that the information provided is accurate. The magazine that the article/poster is in will have to make sure that their consumers have the right to reply by providing their contact details. If any complications do arise, it would be expected for the magazine company to publish a written apology if the issue is a serious one.
The main ideas of the Press Complaints Commission is to ensure the published information is accurate, keeps the privacy of the people involved (especially in cases involving children and sex cases), doesn't intrude and gives the reader an oppurtunity to reply. With some cases, it could be argued that the article is intruding in peoples personal life however it can be argued that the article is in the public interest sector, for example, John Terry having an affair was deemed in the public interest sector because he is considered a role model in society.
Wednesday 17 November 2010
Film Regulatory Bodies BBFC
BBFC (British Board of Film Classification)
http://www.bbfc.co.uk/
The BBFC is a highly experienced, independant, self financing regulator of the moving image and a service provider for new and developing media. The BBFC classify films and help protect vulnerable viewers from unsuitable content which provides media industries with the security and confidence of publicly trusted regulations and protect providers of moving image from breaches of the UK law. The BBFC assist the Trading Standards to enforce the law. The BBFC, in the next five years aim to continue to regulate moving images and respond to changing social attitudes.
I have found a student BBFC (SBBFC) which I have used to help reseacrh the BBFC http://www.sbbfc.co.uk/thestudentguide and a student guide of films http://www.sbbfc.co.uk/Assets/documents/sbbfc_online_new.pdf
The Boards Five Principals
• Precedent - every decision is taken in the light of a previous case, thereby ensuring
consistency
• Balancing context against detail, with due weight given to the intention of the work as well
as the actual images shown
• Current published Guidelines covering what is acceptable in each classification category
from ‘U’ through to ‘R18’
• Arguments made in mitigation for specific issues, if overall the work is thought to offer
positive messages to a younger audience
• The work’s target audience - who is likely to want to watch this film, and to whom does it
‘speak’
Classification
For my target audience for my film I would aim to be classified at "15" because it enables teenagers to watch my film and constricts young children to watch it as they may find it scary.
"15" classification
http://www.bbfc.co.uk/classification/guidelines/15-2
The 15 classification measns that nobody younger than 15 years old is able to watch, purchase or rent materials which are classified as a "15". It must not dispay any discriminatory language or behaviour. Drugs can be shown, but must not promote drugs misuse. Horror can be element of the film as long as it is not sadistic or sexualised. If there is violence in the film, it is allowed to be strong but is not allowed to be sadistic or sexualised. Nudity, in relation to the film, must only be sexually related but due to the genre and plot of the film, this is irrelevant.
How this affects my film?
My film will not contain any discriminatory language although their will be swearing which is permitted as long as it is not too offensive which it will not be. There will be no drugs use so that is irrelevant to my film. In my film, their s scope for horror which may be present in the attack but it will not be sadistic or sexualised so the film is able to be classified as a "15". The violence in the film may be strong according to the classification however, due to the small scale of the film, it is very unlikely that I will create an in depth attack scene that the audience will see - I may allow the audience to have a glimpse of the attack or, alternatively, I could just have the sound effects of the film to create supsense and not allow the audience to see the attack scene.
http://www.bbfc.co.uk/
The BBFC is a highly experienced, independant, self financing regulator of the moving image and a service provider for new and developing media. The BBFC classify films and help protect vulnerable viewers from unsuitable content which provides media industries with the security and confidence of publicly trusted regulations and protect providers of moving image from breaches of the UK law. The BBFC assist the Trading Standards to enforce the law. The BBFC, in the next five years aim to continue to regulate moving images and respond to changing social attitudes.
I have found a student BBFC (SBBFC) which I have used to help reseacrh the BBFC http://www.sbbfc.co.uk/thestudentguide and a student guide of films http://www.sbbfc.co.uk/Assets/documents/sbbfc_online_new.pdf
The Boards Five Principals
• Precedent - every decision is taken in the light of a previous case, thereby ensuring
consistency
• Balancing context against detail, with due weight given to the intention of the work as well
as the actual images shown
• Current published Guidelines covering what is acceptable in each classification category
from ‘U’ through to ‘R18’
• Arguments made in mitigation for specific issues, if overall the work is thought to offer
positive messages to a younger audience
• The work’s target audience - who is likely to want to watch this film, and to whom does it
‘speak’
Classification
For my target audience for my film I would aim to be classified at "15" because it enables teenagers to watch my film and constricts young children to watch it as they may find it scary.
"15" classification
http://www.bbfc.co.uk/classification/guidelines/15-2
The 15 classification measns that nobody younger than 15 years old is able to watch, purchase or rent materials which are classified as a "15". It must not dispay any discriminatory language or behaviour. Drugs can be shown, but must not promote drugs misuse. Horror can be element of the film as long as it is not sadistic or sexualised. If there is violence in the film, it is allowed to be strong but is not allowed to be sadistic or sexualised. Nudity, in relation to the film, must only be sexually related but due to the genre and plot of the film, this is irrelevant.
How this affects my film?
My film will not contain any discriminatory language although their will be swearing which is permitted as long as it is not too offensive which it will not be. There will be no drugs use so that is irrelevant to my film. In my film, their s scope for horror which may be present in the attack but it will not be sadistic or sexualised so the film is able to be classified as a "15". The violence in the film may be strong according to the classification however, due to the small scale of the film, it is very unlikely that I will create an in depth attack scene that the audience will see - I may allow the audience to have a glimpse of the attack or, alternatively, I could just have the sound effects of the film to create supsense and not allow the audience to see the attack scene.
Monday 15 November 2010
Target Audience Profiling
Core audience (main audience)
Profile 1
Name: Mark Stevens
Job: Student studying film production at university
Age: 20
Social Grading: AB
Hobbies: Mark enjoys watching suspense and horror films. Also watches documentaries on crime
Profile 2:
Name: Serena Davies
Job: Receptionist
Age: 26
Social Grading: C1
Hobbies: On a weekly basis goes to the cinema to watch the latest releases. Favourite genre of film is suspense/horror but also enjoys light hearted films such as Romantic Comdies and Action/adventure films.
Profile 3:
Name: John O'Quinn
Job: Sales Manager
Age: 36
Social Grading: C1
Hobbies: Enjoys playing golf on the weekend and relaxing after work by watching films. Favourite genre of film is suspense/horror.
Periferal audience (poeple who are not the main target but would still watch the film)
Profile 1:
Name: Garry Andrews
Job: Health and Safety Officer
Age: 55
Social Grading: C1
Hobbies: Enjoys watching motor sport and has a keen interest in classic cars. He reads a lot of horror novels and also watches a lot of films in his spare time including suspense and horror films.
Social grading table:
http://en.wikipedia.org/wiki/Social_structure_of_the_United_Kingdom#Social_grade_classification
Profile 1
Name: Mark Stevens
Job: Student studying film production at university
Age: 20
Social Grading: AB
Hobbies: Mark enjoys watching suspense and horror films. Also watches documentaries on crime
Profile 2:
Name: Serena Davies
Job: Receptionist
Age: 26
Social Grading: C1
Hobbies: On a weekly basis goes to the cinema to watch the latest releases. Favourite genre of film is suspense/horror but also enjoys light hearted films such as Romantic Comdies and Action/adventure films.
Profile 3:
Name: John O'Quinn
Job: Sales Manager
Age: 36
Social Grading: C1
Hobbies: Enjoys playing golf on the weekend and relaxing after work by watching films. Favourite genre of film is suspense/horror.
Periferal audience (poeple who are not the main target but would still watch the film)
Profile 1:
Name: Garry Andrews
Job: Health and Safety Officer
Age: 55
Social Grading: C1
Hobbies: Enjoys watching motor sport and has a keen interest in classic cars. He reads a lot of horror novels and also watches a lot of films in his spare time including suspense and horror films.
Social grading table:
http://en.wikipedia.org/wiki/Social_structure_of_the_United_Kingdom#Social_grade_classification
Sunday 14 November 2010
The Descent - Uses and gratification
The Descent
Uses and gratification:
The reasoning behind people watching The Descent would primarily for entertainment:
- To escape
- For relaxation
- To fill time
- To be scared
Also for diversion to escape from everyday problems and routine.
Another reason people would watch The Descent is for intergration and social interaction. Mainly for finding a basis for conversation and social interaction enabling connection with family, friends and society.
How I am going to achieve this
I will be making a horror/ suspense film aimed at teenagers and young - middle age adults so they are able to divert from eveyday life and to be entertained. My film will offer relaxion to people who enjoy watching horror/ suspense films and divert their attention from everyday life and their problems by filling their time. I will aim to make the audience slightly scared through the suspense created within my storyline to make them intergate with society by talking about my film.
Wednesday 3 November 2010
Film Script
Film script
View more documents from chathaway20036163
I have changed my film script from the original because I had written in a "crime scene" without explaining what the crime scene actually was so the actors would not know what they were meant to be seeing and acting upon. I have also made slight amendments from my film treatment because it is bit childish to be talking about ghost stories so I have included ghost stories further into the film and have started with phatic conversations to make it more realistic to everyday life.
I have decided that when filming, I will get the actors to improvise the opening scene where they are drunk as I believe that is hard to write a script showing drunken behaviour. When doing filming, I will advise my actors/ actresses to roughly follow the story line but not worry about using the exact wording as I do not want the scene to seem too rehearsed as it may loose its authenticity.
Characterisation
I have decided to enlarge on what the characters in my film will be like. By doing this, the actors and actresses I will be using will have a greater understanding of how to casrry out their role and when making the script I will be influenced on what to write by how the charcters are.
Matthew Branimir (M)
Matthew is the main character who is the ring leader of the teenage group. He knows the reasons behind the crime scene and has some attachment to it that the other characters are unaware of. He tries persuading the other characters not to say any thing to anyone.
Heidi Silverrain (F)
Heidi is a normal teenager who is enjopying a carefree life. Upon discovering the attack, she is unsure what to do as she becomes worried about any repercussions from the gang involved.
Jason Garvil (M)
Jason is a similar charcater to Heidi and they often spend a lot of time together. Jason is also unsure on what to do about the discovery of the attack but doesnt seem to force any opinions.
Felix Blakely (F)
Felix Blakey is very much the "baby" of the group and seems to be concerned about everything and always wants to do good by people. She is very concerned about the attack and is adament that the group should go to the police
Matthew Branimir (M)
Matthew is the main character who is the ring leader of the teenage group. He knows the reasons behind the crime scene and has some attachment to it that the other characters are unaware of. He tries persuading the other characters not to say any thing to anyone.
Heidi Silverrain (F)
Heidi is a normal teenager who is enjopying a carefree life. Upon discovering the attack, she is unsure what to do as she becomes worried about any repercussions from the gang involved.
Jason Garvil (M)
Jason is a similar charcater to Heidi and they often spend a lot of time together. Jason is also unsure on what to do about the discovery of the attack but doesnt seem to force any opinions.
Felix Blakely (F)
Felix Blakey is very much the "baby" of the group and seems to be concerned about everything and always wants to do good by people. She is very concerned about the attack and is adament that the group should go to the police
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