Distribution for my short film

The main contenders for the distribution of my film would be Channel 4, Film 4, Sky and BBC1 as these all would show a short film and often Film4 and Sky do competitions for short films.

Weekly viewing figures:
Sourced from: http://www.barb.co.uk/

22nd Nov - 28th Nov 2010

BBC:
BBC 1

- Average daily reach is 30,605,000 people, having a 53.4% share of the total TV viewing across all TV channels.

- Weekly reach is 49,237,000 people which is a 85.9% share of the total TV viewing for the week.

- The total share of the weekly viewing across the week is 20.1% for all TV channels.

BBC 2
- Average daily reach is 16,277,000 people, having a 28.4% share of the total TV viewing across all TV channels.

- Weekly reach is 37,817,000 people which is a 66% share of the total TV viewing for the week.

- The total share of the weekly viewing across the week is 6.8% for all TV channels.

BBc 3
- Average daily reach is 3,944,000 people, having a 6.9% share of the total TV viewing across all TV channels.

- Weekly reach is 16,614,000 people which is a 29% share of the total TV viewing for the week.

- The total share of the weekly viewing across the week is 1.3% for all TV channels.

This research suggests BBC would be a good place to show my short film because of the broad audience it would be able to reach. BBC is a public service broadcaster which means that are not primarily interested in the view figures they get, their main interest would be showing programs and films that are in the public interest.

Hovever, majority of the short films shown on the BBC are during the day so this would not be suitable for the broadcasting of my short film because of the "15" classification and the genre of thriller/ suspense.

Channel 4

- Average daily reach is 15,357,000 people, having a 26.8% share of the total TV viewing across all TV channels.

- Weekly reach is 38,924,000 people which is a 67.9% share of the total TV viewing for the week.

- The total share of the weekly viewing across the week is 6.3% for all TV channels.

Although Channel 4 does not get as high viewing figures as BBC it would be a good distributor for my short film because of the nature of the films it shows. Channel 4 shows films at night and often show films up to an "18" rating. Channel 4 would also be a good place to show my film as they do broadcast short films.

Film 4
Film4 would be a good place to show my film as the program soley show films which include short films. Furthermore, as Film4 do competitions for short film making, it would be a good to enter it into a competition as it would provide the potential to take film making further. Also, by submitting it to Film4, it is very likely to be broadcast.

FIVE

Five would be a suitable channel to broadcast my short film as majority of the top watched programmes for FIVE are films. I have looked on the FIVE website and cannot find any short films that have been broadcasted on the channel. If FIVE were to start broadcasting films, FIVE would become a suitable broadcaster.

Youtube

Youtube would be a good way of creating hype about my short film as I would be able to upload a teaser trailer to the film for free. By using Youtube, the audience is very wodespread and not restricted to the UK.

Summary:
From my findings of the possible distribution channels, the ideal distributer would be either Channel 4 or Film4 this is because they show many films and tend to show films that have up to an "18" classification which enables my "15" classified film to be aired without any problems. Furthermore, both of these programs show short films and have a widespread audience.