Target Audience Profiling

Core audience (main audience)

Profile 1
Name: Mark Stevens
Job: Student studying film production at university
Age: 20
Social Grading: AB
Hobbies: Mark enjoys watching suspense and horror films. Also watches documentaries on crime

Profile 2:
Name: Serena Davies
Job: Receptionist
Age: 26
Social Grading: C1
Hobbies: On a weekly basis goes to the cinema to watch the latest releases. Favourite genre of film is suspense/horror but also enjoys light hearted films such as Romantic Comdies and Action/adventure films.

Profile 3:
Name: John O'Quinn
Job: Sales Manager
Age: 36
Social Grading: C1
Hobbies: Enjoys playing golf on the weekend and relaxing after work by watching films. Favourite genre of film is suspense/horror.

Periferal audience (poeple who are not the main target but would still watch the film)


Profile 1:
Name: Garry Andrews
Job: Health and Safety Officer
Age: 55
Social Grading: C1
Hobbies: Enjoys watching motor sport and has a keen interest in classic cars. He reads a lot of horror novels and also watches a lot of films in his spare time including suspense and horror films.


Social grading table:
http://en.wikipedia.org/wiki/Social_structure_of_the_United_Kingdom#Social_grade_classification